Mary DowlingTo One Bad Mother
Mary Dowling built her vision of what a distillery should be. She was the queen behind the scenes during Prohibition, and even moved her whole operation to Mexico once the Feds caught up with her.
Resurrecting her brand would be a tall task.
First, we needed to tell her story.
Mary had a dynamic story. Once my agency partner, An Agency, distilled that story down to its most important parts, it was my job to create a visually engaging presentation to sell it to investors.
The Mother Of Bourbon
The launch campaign would include creative executions in liquor stores, on digital platforms, and anywhere else the market could be met.
I worked on video production ideas, digital ad concepts, and the in-store experience.
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