Kid's DentistreeLittle for Now
Parents are spread thin these days, sometimes caring about things that are perhaps less important than their child’s health. This campaign aimed to empower parents with the knowledge that their child’s oral health matters.
Yes, even those little teeth.
We beat benchmarks by 57.6% on average.
A self-sufficient little girl with some knowledge to drop.
The centerpiece of this campaign was a :30 packed with personality and an eye-opening message.
This ad reached a 72% VCR (60% benchmark).
There’s nothing little about little ads.
A combination of digital display and social media rounded out our touch points. These ads doubled industry benchmarks.
Digital ads clocked in 0.17% CTR (0.08% benchmark).
Social ads achieved a 0.94% CTR (0.50% benchmark).
Our dentist was an actual dentist and had to be in Lexington by 10am. That meant sunrise at the cyc wall.
Some extreme contrast between Brian, our cinematographer, and our extra-small talent. Also, crafting a dolly shot and Chris Johnson’s masterful color grading.
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