The Mortenson Family of BrandsDon’t skip out on your smile.
Some messages need to be shouted from the rooftops. This is not that. Everyone understands that oral health is important. Many people even have insurance to cover the treatment. What they lack is the time. Time they’d rather spend doing literally anything else.
We had to shift that perspective. A nudge in the right direction.
Using the button as a hook.
Most people (can we say everyone?) knows what it’s like to skip an ad. And we wrote an ad about not skipping an ad about not skipping important healthcare.
We needed a graphic that could grab attention in the white noise.
These ads reached a 0.68% CTR (0.50% benchmark).
The :30 was versioned for seven brands and crushed the benchmark with an 82% VCR.
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