Stonehaven DentalCall it a comeback.
Full disclosure: new patient numbers where falling. Salt Lake City is a tough, saturated market.
To turn things around, we talked to our potential patients. What kept them from seeking care? What were their fears? And what, if they knew it, would encourage them to let us provide the care they needed.
A little spoiler, after launch the numbers turned around. Up 4% the first month. Then 8%. Next 12% and 16%. In the first four months running this campaign, each month was stronger than the last.
After dialing in messaging to align with research findings, a quick video production in SLC, rapid fire edits, animation, and delivery, this multi-channel megaphone was ready for the limelight.
A real one and done.
Potential patients didn’t know that Stonehaven offered appointments for their whole family in one time slot. That’s a big deal in a community where large families are common.
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